User Experience

This month, Autotech Council members open their doors to the public for a discussion on User Experience (UX). Join OEMs, suppliers, startups and VCs to discover innovation and opportunities in User Experience.

While the Autotech Council often discusses the future and autonomous cars, the present reality is one of humans-as-drivers with ADAS. But it would be a mistake to think the conventional car ownership and driving experience is standing still waiting for self-drivng cars and an all-car-sharing world – in fact, there is tremendous innovation occurring right now, shifting the automotive User Experience (UX).

UX is booming in the automotive industry. Because of:

  • advances in ADAS
  • our increasingly digital lives
  • our voice assistants
  • streaming content
  • safety systems
  • connected cars
  • range/fuel management
  • how our cars communicate with others, or V2x
  • new technologies
  • and even automobile purchasing, repairs and insurance

the way we interact with our cars and our car ownership is in rapid flux. This spells both opportunity and competition for automakers, keen to be quick to deploy the solutions that car owners want the most.

UX encompasses the User Interface and HMI, or how the people in the car interact with its systems

  • What information the car gives you, when, and how
  • What information the car takes from you, and how it uses it
  • Personalization and customization
  • Comfort, ergonomics
  • Design, look and feel
  • How you buy the car
  • How the car behaves when you're not in it
  • And, in aggregate, how we feel about our car

Our UX meeting will examine the changes in auto User Experience taking place today, and in the short and medium-terms. We will connect startups and solution vendors with working solutions with carmakers that can use the solutions to improve the owner's UX in the latest models. Join us to learn, see, and try some of the latest technology.

Fees and Options: 

  • REGISTRATION: $200 (free for Autotech Council members)
  • TECHNOLOGY PITCH: $200 (discounted for Autotech Council members)
    Any relevant technology can be introduced in a 5-minute rapid-fire pitch; register online
  • DEMO TABLE: $500 (discounted for Autotech Council members)
    Reserve a table to meet relevant attendees 1-on-1 before, during, and after the meeting

About Autotech Council Public Meetings:
The Autotech Council occasionally opens its doors to non-members to discover a segment of the auto industry that is attracting large amounts of innovation and investment. Public meetings are ½-day agendas that highlight a few vendors who are leading the segment and introduce dozens of undiscovered companies or technologies. Expect demos, startup pitches, plenty of time for networking, business discussions, and an interactive format that promotes relationships between member and non-member companies.


  • When

  • Friday, December 6, 2019
    8:30 AM - 1:00 PM

  • Where

  • Alliance Innovation Lab, Silicon Valley
    3400 Central Expressway
    Santa Clara, CA 95051

About the Autotech Council

Visionary companies in the auto industry use the Autotech Council to discover innovation, build partnerships, exchange insight, and grow their professional networks. The result is earlier discovery of new innovation, better understanding of technology's potential impact and timing, access to more entrepreneurs and investors, and in the big picture - getting better cars to market faster.

Autotech Council members meet monthly to hear from start ups and educate themselves on new technologies and market trends. For more details, visit

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