Silicon Valley Reinvents the Wheel & Autotech Council Science Fair

Autotech Council Science Fair includes over 30 demonstrations of new mobility-related technologies, projects, and beta products from Autotech Council member companies, local universities and a few select vendors.


Located in a large, open room full of science fair tables each representing 1 company and each set with demos, samples and explanations, automotive engineers, business and strategy executives and the interested public will try the demos and ask questions through the afternoon.


Exhibit Floor Map:

Exhibits Include:
Autoliv's vision of Saving More Lives is the guiding principle to more than 70,000 associates in 27 countries. Each year, our products save over 30,000 lives and prevent ten times as many severe injuries. ​ Autoliv's mission is to be the leading supplier of safety systems for the future car, well integrated with autonomous driving. We are a Fortune 500 company and the world's largest automotive safety supplier with sales to all the leading car manufacturers in the world. We develop, manufacture and market protective systems such as airbags, seatbelts, steering wheels, passive safety electronics and active safety systems including brake control systems, radar, night vision and camera vision systems. We also produce pedestrian protection systems.

Thank you to our Science Fair Sponsor
AutoMobili-D provides an international look on mobility technologies with automakers, suppliers and startups showcasing new innovations and platforms. More than 5,100 journalists and nearly 40,000 engineers, designers and analysts gather annually in Detroit to hear about future developments in the industry, while forging new business and industry relationships. AutoMobili-D is a must attend for those looking to write the next chapter in the mobility industry.

Autotech Council
Innovation in Motion
Visionary companies in the auto industry use the Autotech Council to discover innovation, build partnerships, exchange insight, and grow their professional networks. For more information and to join our invitation list, visit:

The Bosch Group is a leading global supplier of technology and services. It employs roughly 390,000 associates worldwide (as of December 31, 2016). The company generated sales of 73.1 billion euros in 2016. Its operations are divided into four business sectors: Mobility Solutions, Industrial Technology, Consumer Goods, and Energy and Building Technology. As a leading IoT company, Bosch offers innovative solutions for smart homes, smart cities, connected mobility, and connected manufacturing. It uses its expertise in sensor technology, software, and services, as well as its own IoT cloud, to offer its customers connected, cross-domain solutions from a single source. The Bosch Group's strategic objective is to deliver innovations for a connected life. Bosch improves quality of life worldwide with products and services that are innovative and spark enthusiasm. In short, Bosch creates technology that is "Invented for life." The Bosch Group comprises Robert Bosch GmbH and its roughly 440 subsidiaries and regional companies in some 60 countries. Including sales and service partners, Bosch's global manufacturing and sales network covers nearly every country in the world. The basis for the company's future growth is its innovative strength. At 120 locations across the globe, Bosch employs some 59,000 associates in research and development.

Dassault Systémes
Dassault Systémes, the 3DEXPERIENCE Company, provides business and people with virtual universes to imagine sustainable innovations. Its world-leading solutions transform the way products are designed, produced, and supported. We will demonstrate our compelling design and simulation solutions for vehicle conceptual design, improving ride and handling, ensuring seamless connectivity and addressing various challenges associated with electrification.

Deutsche Telekom & Mojio
Deutsche Telekom AG is the largest European telecommunications company. Through its office in San Francisco, the Partnering Division of Deutsche Telekom scouts Silicon Valley and the United States in order to identify the best partnering opportunities for the mobile and fixed operators that DT owns in Europe. One of DT's partnering priorities is building a successful connected car ecosystem, in close partnership with Mojio, the leading open platform for connected cars. Mojio provides a secure cloud platform and white-label app solutions, offering operators all of the elements needed to rapidly deploy connected car services, improving thus customer retention, increasing ARPU and attracting new customers.

DENSO International America, Inc.
DENSO Corporation is a leading global automotive supplier of advanced technology, systems and components in the areas of thermal, powertrain control, electronics and information and safety.DENSO is one of the largest global automotive suppliers of advanced technology, systems and components, heading toward an automotive society where cars put less drag on the environment and drivers have fewer worries about traffic accidents. We demonstrate edge computing concept for automotive including autonomous driving functions.

DNP provides a variety of products and services in a wide range of business fields including display components, electronic devices, decorative materials, and IT solutions to about 30,000 corporate clients around the world. DNP applies world-leading nano-scale fabrication and patterning technologies to manufacture advanced optical films, functional films, and decoration films as well as other cutting-edge products. We also provide software security services for automotive applications.

EMD Performance Materials
EMD Performance Materials develops innovative high-tech chemicals for sophisticated applications. These include liquid crystals for displays, OLED materials for displays and lighting, effect pigments for coatings and cosmetics, specialty chemicals for the semiconductor industry, and functional materials for solar panels. EMD develops high-tech solutions for the automotive industry that help shape the future of mobility. EMD Performance Materials is a business of Merck KGaA, Darmstadt, Germany.

ExxonMobil Research & Engineering
ExxonMobil is pleased to introduce the Speedpass+™ app; it's the fast, easy way to pay for Synergy™ gasoline, find a station and more. The app now supports the Plenti® rewards program, so you can start earning and using Plenti points on Speedpass+ purchases

Faurecia's new Active Wellness TM 2.0 seat is positioned to become a vital core component of the cockpit of the future, fusing information from sensors in and around the vehicle seats into an experience that readies occupants for the new realities of autonomous driving. It shows how the cockpit of the future will become predictive through occupant monitoring and data management to ensure comfort and safety in different driving and new mobility modes.

FUJIFILM Corporation, a Japanese diversified technology company, provides highly functional materials using the nanotechnology cultivated in its photographic film development for over 80 years. At the Science Fair, Fujifilm demonstrates several functional films for automotive; heat shield and insulation film, EM shielding magnetic sheets, the pressure distribution measurement film, and so on.

Gemalto (Euronext NL0000400653 GTO) is the global leader in digital security, with 2016 annual revenues of €3.1 billion and customers in over 180 countries. We bring trust to an increasingly connected world. Gemalto's solutions are at the heart of modern life, from payment to enterprise security and the internet of things. We authenticate people, transactions and objects, encrypt data and create value for software – enabling our clients to deliver secure digital services for billions of individuals and things. Gemalto offers Automotive solutions delivering secure and personalized services in a seamless way. Our technologies and services enable to connect, authenticate, and secure drivers and passengers. Visitors of the Science Fair will discover a suite of Know-Your-Customer solutions that enhance the security and ease the process of enrolling users into connected car and new mobility services such as car share schemes, utilizing biometrics and identity document validation. As a result, a fast, safe and completely mobile enrollment journey is established. For more information visit or follow @gemalto on Twitter

HELLA Ventures
The HELLA Group develops and manufactures lighting, electronic components, complete vehicle modules and systems for the automotive industry. With more than 6,000 people working in research and development, HELLA is one of the most important innovation drivers on the market. The HELLA Group is one of the top 40 automotive parts suppliers in the world and one of the 100 largest German industrial companies. HELLA Ventures is the corporate venture capital arm of HELLA, solely purposed to provide seed and early stage venture funding to startups. We are passionate about investing in new business models and disruptive technologies that will be the mobility of tomorrow.

Increment P North America
Increment P North America
Increment P North America (IPNA) provides digital mapping products and services to companies, institutions and other entities that need high quality maps of Japan and Southeast Asian (ASEAN) countries. Markets for our products include OEM car navigation, autonomous driving systems, GIS applications and other location based services.

Intel powers billions of intelligent devices with an unmatched portfolio of technologies. Now we are applying this expertise to deliver the most scalable and secure platforms for automated driving, enabling OEMs to build rapidly and pursue countless design iterations across brands and fleets. Our efforts span the car, connectivity, and the cloud and data center.

ISI-Dentsu of America's SF-based open innovation team will be demoing an Explainable AI (XAI) solution that provides prediction/classification with "the why" (i.e., reasons for the result). We also demo a multi-modal virtual agent that enables the user to interact via text and voice, interprets what the user intends to do across the different interfaces, and finds optimal solutions to accomplish the task.

Magneti Marrelli
The race to make autonomous and connected cars a reality is on, with component suppliers scrambling to make their mark. Introducing Smart Corner, an efficiently packaged lighting solution fitted with Lidar, cameras, radar, and ultrasonic sensors to enable autonomous driving. Magneti Marelli's Automotive Lighting division integrates the necessary sensing technology to support autonomous functionality within the headlamps and tail lamps, making the most efficient use of space while maintaining stylistic aesthetics and world class lighting performance. Smart Corner provides a turnkey solution for the OEM, reducing manufacturing complexity while cutting costs and weight.

Melexis MLX75023
Melexis, an Automotive IC Supplier, has developed sensor solutions for advanced HMI and Self Driving vehicle interior awareness: The MLX75123 and MLX75023 QVGA (320 x 240) Time of Flight Chipset can be used for Driver monitoring, Occupancy perception and Pedestrian/Object detection. MLX90640 is a 32x24 Far Infra-Red Array used for accurate temperature measurement and thermal imaging of the vehicle interior for HVAC and ADAS applications .

Mentor's Embedded Division
Mentor's consolidated ECU architecture for premium audio and video in-vehicle experiences is paired with high performance Socionext graphics for advanced infotainment and instrument cluster functionality. Built on Intel Apollo Lake hardware, Mentor's Type-1 hypervisor and Linux-based ConnectedOS, the demo enables vehicle cost reduction while still maintaining separation for robust implementations and ISO26262 safety.

Mentor's MAD Division
For solving thermal design and reliability challenges in autonomous vehicle sensors, processing units, ECUs, to infotainment systems and EV power electronics earlier in development - Mentor provides leading electronics cooling simulation software (FloTHERM), 1D & 3D CFD software (FloEFD + FloMASTER) and semiconductor thermal characterization & reliability test equipment (MicReD).

Demand for infotainment, advanced driver assistance systems (ADAS) and wireless connectivity is taking automotive designs to the next level, requiring more memory than ever before. That's where Micron comes in. Stop by our booth to understand how we provide leading-edge memory solutions for automotive applications, help enhance system performance, and put quality, reliability and regulatory compliance above all else. With Micron, you don't just get a memory supplier - you get technical expertise, a long-term partnership and a complete portfolio of high-quality, reliable automotive memory solutions to optimize your designs and accelerate your time to market.

Nextchip is a fabless company that is specialize in embedded vision applications from video surveullance to automotive. Founded in 1997, Nextchip has been successfully operating its business, gaining market trust and recognition in imaging market. To meet market demand that is fast-changing, Nextchip actively works with world's renowned manufactures, semiconductor companies and IP providers to ensure the quality of imaging systems. Competitiveness - Highly specialized in embedded vision processing technology segment with 20 years' business experience. - R&D based HR w/ more than 80% - Having more than 47 patents in regards to image processing technology - Possessing a wide range of product portfolio from video surveillance to automotive.

Leader in Intuitive Motion Control Nexteer Automotive is a multi-billion dollar global steering and driveline business delivering electric and hydraulic power steering systems, steering columns, driveline systems as well as advanced driver assist systems (ADAS) and autonomous technologies for original equipment manufacturers. The company's global workforce of over 13,000 serves more than 50 customers in every major region of the world. The company has 21 manufacturing plants, five regional engineering centers and 11 customer service centers strategically located in North and South America, Europe and Asia. Nexteer Automotive's customers include BMW, Fiat Chrysler, Ford, GM, PSA Peugeot Citroen, Toyota and VW, as well as automakers in India and China.

Autonomous vehicles require Artificial Intelligence to navigate a nearly infinite range of possible driving scenarios. NVIDIA AI platforms offer a cloud-to-car solution, with NVIDIA DGX™ systems training deep neural networks in the datacenter, and NVIDIA DRIVE™ PX running in the car to process sensor data and drive safely. NVIDIA works with the world's leading automakers, including Toyota, Mercedes-Benz, Audi, Volvo, and Tesla to revolutionize the way people drive, and empower vehicles to drive themselves. More information at

Osram Opto Semiconductors
Safer Driving Experience
OSRAM Opto Semiconductors is a global leader in providing lighting solutions that take innovation to new limits including sensors, infrared and laser lighting. Our products are used in a wide range of applications from virtual reality to autonomous vehicles and mobile phones to smart lighting for buildings and cities.

Rohde & Schwarz
This year we'll be highlighting mostly (but not exclusively) test solutions that address the telematics space. With the upcoming eCall mandate in Europe and the need for ever increasing wireless speeds in every market, Rohde & Schwarz will be bringing test equipment to address the needs of engineers who are both designing and qualifying that technology. The CMW500 Wideband Radio Communication Tester is both generator and analyzer. It's designed to test wireless technologies including WiFi, Bluetooth, and cellular standards including LTE, WCDMA and GSM. The SMBV100A Vector Signal Generator can generate a variety of automotive test signals including GNSS (satellite) as well as various 3GPP standards. The SMW200A, also a vector signal generator, has various R&D features including various fading profiles to test real-world effects on various RF signals. The TSMW is an RF capture device that allows engineers to capture real-world signals in the field to bring them back into the lab for testing. The IQR is an IQ recorder designed to take the content from the TSMW for playback in the lab. Both the TSMW and IQR can be used to capture 802.11p (DSRC) and cellular signals. Finally we'll be bringing some of our digital oscilloscopes that can be used for both automotive bus testing and EMI debugging.

Western Digital is an industry-leading provider of storage technologies and solutions to create environments for data to thrive. Requirements for autonomous vehicle applications including data recorders, ADAS, and safety systems are demanding more robust data storage environments that NAND flash solutions can support. Automakers, tier-1s and mobility service providers must take part in the definition of future data environments.


TE Connectivity — Automotive
TE's unmatched breadth of connectivity and sensor solutions, proven in the harshest of environments, helps build a safer, greener, smarter and more connected world. Our products connect nearly every electrical function in cars—from alternative power systems to infotainment and sensor technologies. Our 50-plus years of experience in automotive connectivity and high voltage power enables our customers to stay close to evolving trends such as safety, the environment, and lifestyle preferences. We help our customers overcome engineering challenges to deliver reliable and faster data, navigate new architectures to handle extra features and power demands, or turn a concept into the vehicle of the future.


TrilliumCyber LLC
Trillium is a leading provider of transportation safety & information security solutions, including lifecycle protection for connected vehicles through a Security SaaS offering. Its advanced IoT & cybersecurity software consists of lightweight encryption, authentication, cryptographic key management, IDS/IPS, secure OTA updates & data convergence technology. Trillium also targets aerospace, industrial automation, medical and robotics applications.


VADAS Co., Ltd is a R&D software company in South Korea leading the development of vision-based ADAS (Advanced Driver Assistance Systems). Through our expertise in vision signal processing and deep engineering skills, Vadas has been able to provide high-quality Surround View solution and other vision-related technologies to various automotive suppliers.

All participating companies can expect the following:

  • A single 8 ft by 2.5 ft rectangular table
  • Each table equipped with power, a black table cloth and a sign with your logo
  • No Internet unless you bring your own
  • Each company and technology presented will be promoted to the Autotech Council community including OEMs, startups, investors, vendors and press
  • Tables will be set up between 10:30 am and 11:30 am and must be torn down between 4 and 5 pm
  • Science Fair is open to attendees of WAJ's Silicon Valley Reinvents the Wheel Conference and Autotech Council members from 12-4 pm
  • Description of your demos will be included in event collateral and marketing material distributed online and in print before and during the Science Fair
  • Reserve your Table Now



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