Safety & ADAS


  • Friday, June 14, 2013
    8:30 AM 
    Networking and Breakfast
    9:00 AM 
    Analyst Overview
    Doug Newcomb, President at Newcomb Communications & Consulting
    Our invited analyst will open today's meeting with statistics and details that will frame the discussion and give all participants a solid context for understanding the changes and possibilities for the ADAS market.
    9:25 AM 
    Why ADAS Isn't Easy
    Tom Eby , Vice President of Micron's Embedded Solutions Business
    Modern technology today is driving a whole new "interconnected World" that is redefining society and interactions between people. No where is this more evident than in the automotive industry. Micron will discuss the trends impacting automotive electronic systems and how applications such as ADAS and others are emerging into highly complex and intelligent networked systems driving increased memory requirements and consumption.
    9:50 AM 
    QNX Keynote - From the Integrated Cockpit to Autonomous Drive
    Andrew Poliak, Global Director Business Development, Automotive at QNX
    Andrew will discuss trends and challenges associated with new functional safety certifications (such as ISO-26262) and the government and business drivers accelerating their adoption.
    10:15 AM 
    Networking Break
    10:45 AM 
    Texas Instruments Keynote - Ultra-small ADAS camera modules over single wire
    Thomas Wirschem, Product Marketing Manager at Texas Instruments

    ADAS applications require ever smaller camera modules for ease of use and flexible installations. Texas Instruments enables these requirements through a compelling system level solution with small footprint and highly efficient interface and power management solutions. A single wire, coaxial cable connection to an ADAS camera module thus suffices for configuration, control, video capture, and remote power transfer from the ECU side. It can be demonstrated that the solution meets all automotive requirements including the challenging radiated emissions and conducted immunity stress tests.
    11:00 AM 
    Panel: From Silicon to Self Driving
    Now that we have entered the age of assisted driving, what are the hardware elements that make automation possible? And how do they come together in a practical and affordable solution that both delights the consumer and makes the roads safer.

    • Thomas Wirschem, Product Marketing Manager at Texas Instruments
    • Tom Eby , Vice President of Micron's Embedded Solutions Business
    • Lars Boeryd, Director Automotive Marketing at CSR
    • Danny Shapiro, Director of Marketing at Nvidia
    11:35 AM 
    Rapid-Fire Demos
    Young companies and new products ready to demo their automotive technology innovations, services and solutions are welcome to register to be a rapid-fire presenter. These demo slots are 5-minutes and used to introduce new companies and their products, in the hopes of creating interest and follow-up from the automotive community including the OEMs, the vendors, and the investors who follow innovation in this segment.

    Technologies on deck for today include:
    • HUD- Head-Up Displays
    • DSRC
    • Driver Alerts
    • After-market products
    • Collision warning system / Crash Prevention
    • Automatic Call Processing
    • Emergency Response
    12:05 PM 
    1:00 PM