Mapping & Navigation

"First you get the maps; Then, you get the power; Then you get the autonomous car." If Al Pacino's Scarface had been analyzing the Automobile and Mobility industry, he surely would have said the above.

Maps have progressed from rudimentary scrolls, through detailed geographically accurate versions, and through multi-layered computerized GIS systems. Meanwhile the demand for good maps in Transportation have moved well beyond a pretty display and turn-by-turn directions in a four-inch console SatNav display. Centimeter-level detail, fleet learning, z-axis information, and a "living map" is the new standard. Mapping is one of three critically important and slightly redundant modeling tools used to enable self-driving cars:

  • Sensors that read the world around the car and offer a 3D model
  • V2V and V2I support that communicates real-time real-world data to the car
  • Maps, which offer an historic model of the world around the car

These three systems offer some overlap, and fused together, give the AI in the car the ability to fuse together the knowledge, build a highly reliable final 3D model of the world around it right now, and thus make good choices on how to proceed through that model. Of course, it's also true that maps are the essential input for autonomous vehicles to be able to plan the routes that they will take to reach their destinations. For these reasons, the Autotech Council wants to take a good look at the map, and see what's developing. If we're to become legend, we've got to look at the scale of these changes. You should come to our entire meeting to see all the layers of information, and not just choose à la carte.

Because of these new uses of maps, the need for precision, inclusiveness, and detail in maps has never been greater. This is good, because modern GIS (Geographic Information Systems) have an almost endless ability to store and handle data, much better than your classic papyrus scroll!

The Autotech Council's meeting on HD Maps and GIS Systems looks at the maps needed for autonomous vehicles that are not the papyrus scribbles of the past. Meet solution providers building the next generation of "living" HD maps, with: Centimeter-level detail, fleet learning, and z-axis information. Join us for this very interesting topic.

About our Public Meetings: The Autotech Council occasionally opens its doors to non-members to discover a segment of the auto industry that is attracting large amounts of innovation and investment. Public meetings are ½-day agendas that highlight a few vendors who are leading the segment and introduce dozens of undiscovered companies. Expect plenty of time for networking, business discussions, and an interactive format that promotes relationships between member and non-member companies.

Fees and Options: This meeting is free for Autotech Council members, open to non-members for a $200 fee. Startups with new technology may add a Rapid Fire pitch to their online registration ($50 to members, $200 for non-members). And any company who can demo new products or services in the segment, may reserve a demo table ($50 to members, $500 for non-members).

Members-Only Session: After lunch, members stay to debrief the 2017 TU-Automotive Detroit. These debrief sessions mix news with opinions for those members who did not attend and members actively contribute their insights to recent trends.

Call For Speakers and Rapid Fires
We encourage young companies with relevant new technologies to Apply to Present using the online application form. If you are not selected for this agenda, your application will be considered for future agendas. Preference is given to members, sponsors and companies with technologies that have validation, traction and industry support.

Demo Tables Available
Demo tables are available to any company with a product or service in this market segment who would like to show their technology during the breaks. Demo tables allow all attendees an in-person introduction to new technologies. Tables are 30" round cocktail tables, with black linen, power and Wi-Fi when available and are $50 to members, or $500 to non-members.

This Meeting Is Sponsored By



  • When

  • Friday, June 9, 2017
    8:30 AM - 12:30 PM

  • Where

  • Western Digital
    1051 SanDisk Drive
    Milpitas, CA 95035

About the Autotech Council

Visionary companies in the auto industry use the Autotech Council to discover innovation, build partnerships, exchange insight, and grow their professional networks. The result is earlier discovery of new innovation, better understanding of technology's potential impact and timing, access to more entrepreneurs and investors, and in the big picture - getting better cars to market faster.

Autotech Council members meet monthly to hear from start ups and educate themselves on new technologies and market trends. For more details, visit

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