Human-Machine Interfaces

These are crazy days for automotive HMI. In-car features are increasing fast, display and input technologies are rapidly changing. And while automation is taking some of the cognitive load off, connected apps and cloud services are driving the load up. Drivers today need to be given the appropriate blend of vehicle information, entertainment, and info about the outside environment.

The connection between the car and the driver is becoming tighter than ever in both Input and Output directions. Cars now watch you, sense your body from the seat, detect your health and level of alertness. They then provide haptics, audio, and visual feedback. The only senses left out are taste and smell – and we've taken a few road trips where even those come into play!

Some issues at this juncture:

  • Driver engagement in semi-autonomous mode
  • Automation – handover
  • Distraction and cognitive load
  • Multi-modal (voice, display, haptics)
  • Gestures
  • Varying cognitive loads (ex: stoplight v traffic)
  • Are more/bigger screens really the answer?
  • Information Architecture
  • Design, delighting the customer
  • Ease of use. Learnability
  • Updates of HMI. Re-learnability
  • Connected, V2I

The Autotech Council's meeting on HMI and UX looks at the latest developments in the blurring space between man and machine, including drivers and passengers. We'll focus on UI, usability, features, safety, automation, and infotainment. Join us for this very interesting topic.

About our Public Meetings: The Autotech Council occasionally opens its doors to non-members to discover a segment of the auto industry that is attracting large amounts of innovation and investment. Public meetings are ½-day agendas that highlight a few vendors who are leading the segment and introduce dozens of undiscovered companies. Expect plenty of time for networking, business discussions, and an interactive format that promotes relationships between member and non-member companies.

Fees and Options: This meeting is free for Autotech Council members, open to non-members for a $200 fee. Startups with new technology may add a Rapid Fire pitch to their online registration ($50 to members, $200 for non-members). And any company who can demo new products or services in the segment, may reserve a demo table ($50 to members, $500 for non-members).

Members-Only Session: After lunch, members stay to debrief the 2017 NAIAS. These debrief sessions mix news with opinions for those members who did not attend and members actively contribute their insights to recent trends.

Call For Speakers and Rapid Fires
We encourage young companies with relevant new technologies to Apply to Present using the online application form. If you are not selected for this agenda, your application will be considered for future agendas. Preference is given to members, sponsors and companies with technologies that have validation, traction and industry support.

Demo Tables Available
Demo tables are available to any company with a product or service in this market segment who would like to show their technology during the breaks. Demo tables allow all attendees an in-person introduction to new technologies. Tables are 30" round cocktail tables, with black linen, power and Wi-Fi when available and are $50 to members, or $500 to non-members.

This Meeting Is Sponsored By


  • When

  • Friday, February 10, 2017
    8:30 AM - 12:30 PM

  • Where

  • Nvidia
    2800 Scott Boulevard, Bldg E
    Santa Clara, CA 95050

About the Autotech Council

Visionary companies in the auto industry use the Autotech Council to discover innovation, build partnerships, exchange insight, and grow their professional networks. The result is earlier discovery of new innovation, better understanding of technology's potential impact and timing, access to more entrepreneurs and investors, and in the big picture - getting better cars to market faster.

Autotech Council members meet monthly to hear from start ups and educate themselves on new technologies and market trends. For more details, visit

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