Connected Cars and the Passenger Economy

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Autotech Council and Telecom Council come together on April 11 to discuss the Passenger Economy, the future of mobility services, the changes autonomy may impose on transportation, infrastructure and passengers, and how all of this gets connected, managed, and paid for. In 2017, Intel presented research on the "Passenger Economy" which shows it eventually growing to $7 trillion. Today’s full day agenda includes industry leaders, technology vendors, and industry analysts alongside startup pitches and tabletop demos.

Morning Session: Innovating for Passengers
Autonomous Vehicle (AV) is a very interesting topic with a lot of cutting edge technology, where bets will be made, and fortunes won and lost. And though Autotech Council will continue to follow the innovation that will make AV a reality - sensors required to make the cars self-drive, the computers to run the software, the AI to replace the human driver, systems to make them safe, HD mapping, testing, regulatory compliance, and more - today's meeting is not about self-driving tech.

This session focuses on the new apps, services, commerce and technology that will emerge BECAUSE of the AV. The effect as opposed to the cause. AVs are likely to change the way we use transportation, both inside and outside the vehicle. So, this AV meeting is about services and solutions for the AV world:

  • In-car infotainment
  • New interior design
  • Radical exterior design (Pods, smaller, bigger, ?)
  • Seating
  • Ownership, XaaS
  • Insurance
  • Retail during mobility (riding in a 7-11 bus)
  • Multi-modality systems
  • Urban Planning (ex: planning space for pickup/dropoff, dedicated lanes, new rules of the road)
  • AV servicing (recharge, cleaning, maintenance)

Because even though we are still waiting for commercially launched AVs on public roads, there are already a number of startups and big companies working on solutions specifically designed for use with AVs. And to a certain extent, this is what matters to consumers:

People aren't excited about self-driving cars because they self-drive. They are excited about what that means to them in terms of lifestyle changes.

For example, you hear people thinking: "I could read a book", "I could watch TV", or "I could catch a nap". This is the "Apple TV ad campaign" approach to AVs: instead of talking about the tech and specs that make the cars go, let's talk about what it means for people and lifestyles.

Afternoon Session: Connecting Passengers, Cars, and Infrastructure to Services
A critical element in the passenger economy, a term coined by Intel, is connectivity. What gets connected? Who is connected? Who are the subscribers and what are they paying for?

Autotech Council, Telecom Council and IoT Forum members and guests will discuss the questions that still exist, and therefore the opportunities available for innovation, around the passenger economy – including the type of connections, the responsibility for securing those connections, and subscription models that may be part of the connected vehicle and connected passengers.

In particular, we expect to hear thoughts and ideas on:

  • C-V2X
  • V2I, V2X
  • Phone-car integrations
  • Connectivity solutions, pricing, technology, models
  • Cloud Services
  • In-car infotainment
  • Entertainment continuity(car/phone/home)
  • The car as one element in a connected lifestyle
  • Voice assistants

Fees and Options: 

Details

  • When

  • Thursday, April 11, 2019
    8:30 AM - 4:00 PM

  • Where

  • Western Digital
    1051 SanDisk Drive, Building 2
    Milpitas, CA 95035
    USA

About the Autotech Council

Visionary companies in the auto industry use the Autotech Council to discover innovation, build partnerships, exchange insight, and grow their professional networks. The result is earlier discovery of new innovation, better understanding of technology's potential impact and timing, access to more entrepreneurs and investors, and in the big picture - getting better cars to market faster.

Autotech Council members meet monthly to hear from start ups and educate themselves on new technologies and market trends. For more details, visit www.autotechcouncil.com

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